Oracle and Documentum Part 2

I did say in my previous post that if Oracle posted a recording of their webinar I would add some further comments as I did not get to hear all of the live webcast. Well they have.

The bits I did not get first time round:

3 Reasons to Move

• Brain Drain. Yes there has been a big change in the leadership of EMC IIG, as it is now known, since EMC bought Documentum and I do think they are still to really make a mark so this is a fair point.
• Slow Product Releases. Yes, Centerstage was delayed a long time and there is a long wait for D7 and xCP 2.0.
• Rising Maintenance Fees. I’ve not seen this myself.

There was also a slide on the comparison of the two architectures which highlighted that a Documentum architecture will require a number of 3rd Party Products, such as Oracle as the Database of Weblogic as the Apps Server. This is definitely correct and is one of the reasons why Documentum is a complicated and costly implementation. There are plans to change this but the simplicity of a Single Vendor solution is appealing.

The only other bit I missed was around the reduction in cost. Generally the points here were made well, License costs will be much of a muchness and Documentum will require 3rd Party Licenses. The big thing though was the size of the Admin team. The webinar claimed that on a sample implementation they found a team of 20 Administrators for Documentum which could be reduced to 4 for Oracle. This one I find hard to agree with!

So overall it did not make a big impact on my original view of the Webinar but it did point out some of the reasons why Oracle could be less expensive to implement, some which I would agree with and some which I would not.

I’ll be interested to find out if EMC respond to this during their Momentum conference this week.

Oracle and Documentum

This evening I attended a webinar on the subject of the recent offer from Oracle to existing Documentum customers to trade in their Documentum licenses for Oracle Webcenter licenses. Apart from the shock factor of such an offer I am genuinely interested as Oracle has been something of a sleeping giant when it comes to Content Management. They have bought a vast number of companies but the message has, for some reason, failed to really take off.

Before I go into my observations I must say that I was late for the start of the webinar and my internet connection was very intermittent so whilst I saw the majority of the slides it was clear that a lot of the value came from the voice overs. I’m hoping there will be a recording to watch later on and if there is I will add an updated post if there is something I have missed. I must also say that I have knowledge of the Oracle solutions but I have experience of the Documentum solutions; I don’t favour one or the other by default but my greater experience of the Documentum products enable me to have a better appreciation of their strengths and weaknesses.

I’ve put down what I understood to be the reasons for moving from Documentum to Oracle below:

- Lower labour costs. Oracle are claiming that labour costs will reduce by 93% by moving from Documentum to Oracle. If this is true then it gets my attention immediately. However I do have big reservations on this number, both in its specifics (who can really give evidence of a 93% reduction) and also in its magnitude (just consider that 93% is slightly more than reducing a 10 man team to a 1 man ‘team’).

- Better Web Experience Management. Yes, I get this. With the purchase of Fatwire Oracle have definitely stolen a march on Documentum. Remember EMC originally looked to Fatwire as a partner and potential acquisition target. Documentum does not do WEM or WCM well, end of. If all you are using Documentum for is WEM or WCM then I’d suggest a move.

- Savings on costs relating to Search. It was discussed on the webinar the new Documentum search tool xPlore and the costs involved in upgrading to this. Yes this will be something which Documentum customers will need to face in the near future but its not a compelling reason to move in my view. Interestingly it was also discussed that the Oracle solution enables search of other repositories…well the same goes for Documentum so not an advantage there.

- Better integration points. This homed in on integration with the core Oracle Apps such as E-Business suite. This is definitely an area which I would expect Oracle to have an advantage over Documentum on but its not an area where they have an exclusive advantage. There are third party products available to enable this integration and with the advent of CMIS I would expect this advantage to be marginalised to a degree. Having said that there was no mention of SAP customers, maybe they should just go for OpenText .

- Better Social and Innovation Capabilities. I’d probably agree here. Documentum’s attempts here, Centerstage, have missed the mark for one reason or another and if you’re using Documentum purely for this then you’re probably not on the right platform, although there are other alternatives to Oracle if you do look around.

- Documentum has limited Use Cases. Took me back a little this one, there is being bold and then there is being bold. With any ECM product you can do just about anything, whether you should do just about everything is a different matter but my experience with Documentum is that it is a very flexible platform, in fact I would say at times its disadvantage is its flexibility as it can become an issue as people try to create a silver bullet with it. I’d be surprised if Oracle is any different, from my knowledge it may have integrations with other Oracle products but it lacks some of the flexibility of an xCP style implementation.

What came out in the Q&A session is that the offer is purely for the Content Server licenses. I don’t know of many customers who just use Content Server and do not extend it with something like xCP or Records Manager so there is an interesting challenge to be addressed there.

So where does this leave me?

To be honest I was disappointed. I expected a compelling reason to come out which would help me understand why I can approach Documentum customers and tell them they should move to Oracle. That didn’t come out. There are some situations when a move would make sense and some when it would not and for anyone out there who either has Documentum or is looking at buying it you need to do the right research for your situation. Nothing new there, you don’t invest in a new ECM, either in a greenfield situation or as a replacement, without a high level of due-diligence.

Oracle remains a strong product in this space and to be honest I think they will continue to strengthen in this space, especially with the acquisitions of Fatwire and Endeca. If you’re looking for a new ECM product then it should be one of the ones you look at but make sure you know the capabilities you want from your ECM and map these against the product capabilities.

Final Point

Just a final point on the timing of this offer. Next week is the EMC Documentum conference Momentum. At last year’s conference EMC started to talk about their Next Generation Information Server (NGIS). This will be a big change in the product platform and one of the big advantages is that customers will no longer need a 3rd Party database to support their Documentum implementation as they will bundle everything together with their XML Database xDB. What is the relevance of this? The vast majority of Documentum implementations I have seen use Oracle as the back end database. In the future these will not be required. Food for thought.

The Twitter Effect on ECM

There is no doubt that Twitter has taken the world by storm. A huge number of people use it from people in the IT industry like myself through to Political Activists and Celebrities. I was starting to consider the impact this has had on the world of ECM and two things struck me.

1. Metadata

Most people who have implemented ECM solutions will know that one of the challenges in an implementation is the level of Metadata which is used to describe the content and the challenge in getting users to complete it. I’ve lost count of the number of times when discussions have gone to the nth level of detail on whether metadata should be Optional or Mandatory and even when the discussion is closed and the solution is implemented you can do some Analysis of Metadata and you’ll find a high percentage of it is of little use.

Now Twitter has introduced the # (hashtag). Nearly all users of Twitter will tag their Tweets with one or two hashtags to help describe their Tweets. Just looking at my Twitter feed now and I can see people like Robbie Savage, Rio Ferdinand and Stephen Fry using hashtags to describe their Tweets.

Hashtags are Metadata, just in a slightly more informal manner. But still they are a way for people to describe their content. People are starting to learn how to use Metadata as they use a Social Media tool. This discipline will soon find a way into the workplace, my company use Yammer internally and hashtags are used here as well. This understanding of the benefits will soon feed its way into the ECM solutions we deploy as more of the users of ECM tools are users of Twitter. This should reduce the challenge we have traditionally faced in the design of the Metadata in these solutions. However it will also introduce a new challenge as the informal manner of hashtags will increase the appetite for similar solutions in ECM deployments and we will need to find a way to harness this appetite.

2. Ease of Use

One of the things behind the success of Twitter is it so easy to use and there are so many different clients which can be used to post this content. People contribute because it is quick and easy and the feedback is immediate. Again this usage will start to feed its way into the working environment, Yammer being one of the most obvious ways in which this is happening. Whilst there will always be a place for documents to be written we will increasingly see that solutions need to be implemented which are in tune with this new way of working. We’ve talked about Mash Ups for a long time as a way of deploying solutions, I predict we will start see Content being produced as Mash Ups more and more as the content is taken from a mix of sources and, typically, in smaller chunks. This content will still need to be managed for a variety of reasons including Compliance and the ECM solutions will need to cater for this.

So whilst Twitter has had some pretty big impacts in recent years on major World events such as the Arab Spring and riots in London I also expect it to have an impact on the way in which ECM solutions are used and the way in which we, as ECM professionals, need to approach the way we deploy them.

OpenText and Global 360

The recently announced acquisition of Global 360 by OpenText has raised a number of eyebrows and prompted quite a reaction in the blogosphere. I tweeted that I would be worried as a customer of both, especially given the acquisition of Metastorm. However to put this all into perspective I thought I would post an article which put down 3 potential positives from the deal and 3 potential negatives.

On the Plus Side

1. By purchasing Metastorm and Global 360 OpenText are making a major play into the BPM part of the SharePoint world. This could be viewed as a disruptive or defensive tactic. It is well known that one of the weaknesses of the SharePoint platform is its BPM capability. By purchasing two of the leading BPM vendors who integrate well with SharePoint OpenText could be seen to be putting down a marker to defend their market which is being moved onto the SharePoint platform. Either of the two companies were potential targets for Microsoft themselves so OpenText have moved to stop this.
2. Both Metastorm and Global 360 are leading BPM technologies, albeit with overlapping capabilities. If OpenText can take the best bits of both and incorporate them into a Case Management Framework with their LiveLink repository as the back-end document store then it could be a very compelling proposition.
3. OpenText already have a strong relationship and this could strengthen that relationship and move OpenText away from being an ECM player to being the BPM product vendor of choice for SharePoint, given the weakness of SharePoint in this space it could be a very shrewd move for OpenText to diversify from their traditional ECM roots.

Looking for the negatives

1. OpenText have not traditionally been good at integrating new products into their stack. The typical approach is to rebrand the product as an OpenText product. If this is the case then why would they continue to invest in two overlapping products, it would make financial sense for them to move customers of one on to the other at some stage. Even if they do try and integrate then there will be a need for customers to move to the new solution at some stage in the future.
2. The timing of the acquisition is strange given the recent Metastorm acquisition. Its hard enough integrating one fundamental component into an existing technology stack, taking on two will be an interesting experience.
3. Whilst Point 1 of my positives could be seen as a positive for OpenText as they cling on to defend their market share I cannot really justify it as a positive for either Metastorm or Global 360 customers. If it is a defensive or disruptive move then it does not exactly promote OpenText’s willingness for long term investment in the two products. At some stage Microsoft will plug the gap in SharePoint on BPM so this possible tactic would only act to delay this.

Summary

All of the above is pure speculation and I would say even OpenText are probably a little unsure of what the future holds. There is the possibility they could make an excellent move into the Case Management market through a fully integrated solution but on past experience this is not how they have operated. The speculation is fun, watching what happens next will be interesting.

ACM and DCM again

I’ve been prompted to post this by some very kind and positive comments on a statement I made on a LinkedIn discussion on the difference between Adaptive Case Management (ACM) and Dynamic Case Management (DCM).

Given the positive comments I thought I would repost my comment on this blog:

DCM sets out a sequence of steps to achieve a goal, the dynamic nature is met through business rules which are understood at the time of modelling the process. ACM is much less prescriptive on the sequence of activities but is much more focussed on achieving the end goal, it understands that there are unknowns in the business process which will change and allows for these changes.

David was the first to comment on this on his blog and then I received a positive note back from a former colleague on Twitter. Niall made an interesting point that my comment demonstrated the difference between the order of DCM and the entropy of ACM.

It is a shame that the original LinkedIn discussion degenerated into a personal conflict and the comments I made above were somewhat lost in the discussion. I would though point you at a follow up discussion which attempts to bring clarity to the discussion. However I feel this later discussion just adds further fud to the matter and is likely to drive potential consumers to distraction. Take for example the description of ACM as an UN-solution!

Why do I think this? Customers don’t care whether they buy ACM or DCM, they care about how the solution will meet their needs. From the typically prescriptive process of Claims Management in Insurance to the more ad-hoc and unpredictable nature of Criminal Investigations (admittedly with specific business goals within the life of the Case).

My advice, don’t implement based on the label. Understand what you’re trying to achieve and assess the solutions and options which are available to you. Its not rocket science!

ACM or DCM?

Well I started writing a post on Dynamic Case Management about a week ago and I have to admit after a bit of research I found some of the ideas were not strong enough for it to be published. However the research I did opened a few other avenues of interest. Not least prompted by an excellent series of articles written by Joe Shepley on his research into Adaptive Case Management.

The first question I had is around the definition of Adaptive Case Management, and specifically in relation to the Forrester Wave which has been published on Dynamic Case Management. There is quite a lot of interest and information on the web about ACM, most notably led by the likes of Sandy Kemsley and Max J. Pucher, so it is interesting that one of the leading Analyst firms have chosen a different term for their recent Wave report. Having said that one of the authors is quoted in the this article on ACM. Now I am not saying one term is more correct than the other but the differences highlight the immaturity in this space, something which I will come back to. We can also throw into the pot the term Advanced Case Management, but this is more of a product name for the IBM products. Interestingly I think there is an important difference to be made in the term Advanced compared to Adaptive and Dynamic, both of these suggest a strong element of change. Max also wrote an excellent article about the difference between ACM and DCM, however I wonder if the statement below from the Forrester report blurs the differences which Max identifies?

It was the Forrester Wave which prompted the interest in the first place, and more specifically the products which they had chosen to appear in the report. When you read through Joe’s posts, and I would recommend them as an excellent way to get an understanding of this space from an abstract perspective, you get a picture of a paradigm which does indeed allow for the user driven change in activities which achieve the business goal. Reading the Forrester report I got the same ideas, in fact one of the four tenets of DCM as suggested by Forrester is:

Accessible mechanisms that allow end users to handle variation

One of the reasons for my initial interest was my scepticism of the ability of products to handle this level of variation; how many of us have been part of a project that seeks to define the business process to the nth degree as part of the implementation of a solution only to find some time later that the process has changed and that change requires a technical change to the solution?

My scepticism remains and I know some of the products in the Forrester report would either require this change to be implemented as a technical solution or would require the level of flexibility to be built into the solution from the start (of course the main problem is no-one knew this flexibility would be required when the solution was built!). However there are products in the report who claim to contain the ability to handle variation. When I say claim I am not saying they do not, all I am saying is that I like to see how this feature has been implemented as I have seen it promised before and it has meant the end users having to use the process definition tools of the product which in turn requires a technical deployment.

I really need to dig deeper into these products to see how they would allow for this, and in fact I think it would be a natural extension for the posts from Joe. I am sure many of us who have implemented ECM/BPM/ACM/DCM solutions have set out to achieve this flexibility but when the crunch has come we have been disappointed with the detail in which this flexibility is achieved. Going back to Max’s post there is a very clear difference between Goal orientation and Process centric solutions, it seems a shame that the Forrester Report does not really help with this distinction.

Such an exercise may take some time and is, in all honesty, probably not something I am going to actually get done so if you have experience in delivering ACM solutions then I would love to hear your thoughts on how the products get going when the going gets tough. Any time I do get to spend looking at how products provide these features will be discussed.

General thoughts on (E)CM

Another quiet period of writing, there are a few posts which are itching to get out but they’ll have to wait for another day. I do find though I spend a lot of time just keeping up to date with some of the more prolific bloggers and tweeters in this space such as Pie, Lee and Marko, Ron and Cheryl to name only a few.

Firstly I promise not to break into another post on the E in ECM, there are enough posts and tweets about this in the past to keep you busy but it has been discussed again at length over Twitter.

Three things of interest to me have cropped up in the past couple of weeks which are worth more than a Tweet response:

The Fallout from Info 360 and AIIM in the US

I’m only going on reading what people commented on the event but the things I took from it were:

• BOX emerging as a viable complementary solution to traditional ECM players. I’ve not completely got my head round the model and implications but the idea of being able to collaborate outside the firewall with other organisations and have that content linked back into your central repository is appealing. That comment is based on talking to customers as well as my own predictions. This is something definitely to look into in more detail.
• Buzzwords of Cloud, Social and Engagement. (Thanks to @ldallasBMOC for answering my question on what the buzzwords were at the event). Cloud is definitely something I am seeing increasingly as a discussion point, and it is starting to come across more and more in some of the delivery models. Social is something which is ahead of Cloud in its impact on the World Stage but I would suggest behind in the way we are dealing with it in Content Management.
• An emergence of EMC. Yes the event heralded the departure of Whitney Tidmarsh from EMC but it also saw Jeetu Patel present their vision for the future. This vision was first seen at the Momentum conference in Lisbon last year so this was perhaps the first time it was presented in such a public forum in the US. I was pleased to see this last year and I heard positive vibes from people at Info360 this year. The trick for EMC is now to deliver on that vision and to deliver in a timely fashion or at least to keep the excitement high in the period while we wait, ‘doing a Centerstage’ would be a problem for EMC.

An increase in SharePoint apathy

Now this is only an observation but I am seeing an increase in the number of posts and tweets which are advocating the approach that there is a limit to what should be done with SharePoint. Note the emphasis on should. Most people know how great a product SharePoint is and how it has helped to raise the game of other Content Management players by bringing Content Management more and more to the masses. The big thing though has been an increase in using SharePoint as a solution platform, extending the product to meet much more functionally rich and diverse needs. Now I am not saying this is not possible but there is a point at which you need to start to question whether this is the right thing to do. It is when this line is crossed that complexity and costs rise to a point which is seeing people start to question SharePoint. If you know what you intend to use SharePoint for and are clear on when it should not be used then this apathy can be avoided. This is easily solved through having a very clear roadmap or strategy.

Improved User Experience to be a game changer

This observation is following a post from Brilliant Leap. Now I agree with some of the points in the post about the delays in Centerstage causing EMC to lose market share and also about the consumerization of IT having an impact in the Content Management space. What I don’t agree with though is that this is a Game Changer in the Content Management space. (Note that the post paraphrases this from a presentation at Info360 and is not necessarily claiming it is the Game Changer). Maybe it is a semantic thing on the term User Experience, and maybe I am being a little picky. Why? Well I think if we can remove Content Management from the minds of the people who are creating and managing it and move to a situation where that content is being created and managed for a specific purpose and it is that specific purpose which is driving then we will have a game changer. In fact I had a similar conversation with someone else recently who was focussed on the Content Management solution for an organisation, I argued that Content Management was not a solution but was a layer in the solutions which helped them. With this in mind I really do believe that CMIS, if applied correctly, could be a game changer in the the Content Management world.

Preparing for the EMC IIG Future

Its taken a while but I did say after the event in Lisbon that I would put together some advice for people who are currently skilled in IIG products which will enable them to prepare for the future. In Lisbon a number of major announcements were made on the IIG products which will start to change the products in the next few years, no timescales were given. Some of these changes were:

- the move to the Next Generation Information Server(NGIS) and away fro the Content Server;

- the move away from WDK and towards RCMP for all web clients;

- more cloud enablement of the product stack;

- the introduction of XPlore (technical not announced in Lisbon but the timing of its introduction lets me put it in here!);

So if I was advising a Documentum developer on what to learn what would I advise them to do, in no particular order:

- learn XPlore, depending on what exposure you have to the search components of Documentum most people will need to know the basics of XPlore;

- download, install and try things in Centerstage. Why? Its the first client based on RCMP and if you can start to master development on this platform now you will be well placed when the new clients, such as xCP 2.0, come out. I’d recommend trying with all the facets of it including adding Widgets which could provide integration points with other systems;

- download, install and start to learn xDB. It may take some time for NGIS to be delivered but it will be based on xDB as the database. Learning it now will put you ahead of the game, I would look at starting to build some apps which use the engine for management of structured data which you currently find you need to model in your current Documentum based apps e.g. the POLE model (Person, Object, Location and Event);

- try out the CMIS connectors, a slightly different approach but try different methods of using the CMIS connectors on Documentum. Think of some scenarios where this may be required, e.g. an ERP system which requires to pull documents from multiple content repositories. Try it with multiple Documentum repositories and then throw in a alternative such as Alfresco or SharePoint 2010.

These are just some ideas and they may not get you ahead in the world today, but in the future you’ll be in a strong position.

 

So Who Buys Case Management Anyway?

If there is one term which is creating a buzz in the ECM world, not to mention the BPM world as well, it is Case Management. Lots of different flavours of it, Adaptive Case Management, Advanced Case Management etc…. EMC and IBM are putting their weight behind it as their strategy for the next few years as well as other organisations such as Nuxeo.

So lets go sell and implement Case Management. Who wants to buy one?

Try and get some time with someone from a Financial Services organisation or a Utility company to discuss Case Management and you’re likely to get short shrift. You’ve got an inkling of a chance in places like Legal Firms or in Public Sector, but still the conversation will be short if you’re not willing to talk specifics.

Case Management is not a solution, they tend to be frameworks or platforms upon which solutions can be built. The accelerators (xCelerators in EMC world) tend to lift the platform nearer to business solutions but they still tend to fall short of being the final business solution. So the questions is who will buy one of these frameworks? I cannot see the majority of end users buying such a framework, there is little in the way of ROI which can be identified to justify such a purchase, unless they have the in house capability, and appetite, to take on the establishment and exploitation of such a platform.

Therefore it suggests that the target market for the sale is in fact the implementers, those companies that can build the business solutions on top of these platforms and then sell these on to the end customers. One could argue that this is not too different from previous models for ECM and BPM but I would argue that the increased focus on delivering value in these times of austerity has meant a further move in this direction. The days of selling the platform and then building the solutions are gone; we are now in a time when the first solution to be built on the platform is the one which needs to drive ROI, further exploitation is a nice to have and will no doubt be considered as a factor but if you can deliver a solution and deliver that ROI then you are in pole position.

This is an interesting movement though as it does place more emphasis on the implementers to invest in business solutions, perhaps more so than before. I know of a number of organisations who are going through with this, would be interested to hear if there is an evidence of this model being adopted? Alternatively are you an end user who is looking at evaluating the Case Management platforms which exist? How much time do you spend looking at the platform or is it the solution you buy?

Another interesting consideration from this is the ability of organisations to exploit that platform once the first solution has been deployed. It is possible that the first solution to be deployed on that platform could be architected in such a way which makes it difficult for future solutions to cohabit. Now that may not be good practice but if the customer is buying a solution and not a platform then it should only be expected.

I have said before that it must be easier for ECM solutions to demonstrate business value and this move to solutions will achieve that but it will require some consideration from those involved in the implementation as to whether this is a one off solution or whether this is step 1 in a longer journey.

Momentum 2010 – Cloud Strategy for xCP

Apologies for the delay in this post but following Momentum I had a week off to spend time with the family, and I wanted to make sure that time was spent with them and not writing more blog posts.

This is the last post on a specific session and covers a session which was presented by Randy Hodge on Wednesday, it was a late session but was still relatively well attended. Randy is a knowledgeable guy and the presentation was good in that it came across as someone who knows their stuff and not necessarily someone who has been presented with a message to give.

Firstly I must say that this was really a presentation on strategy so there is no commitment that what was presented will actually come to fruition.

Firstly Randy justified the move to cloud as a need to reduce the pain which customers feel and to reduce the crippling TCO. Reducing this TCO of services will stop the current situation of too much money being spent on maintenance and not enough on investment opportunities.

In talking about Cloud Randy then talked about how to consider the EMC IIG stack and the message I took is that xCP is PaaS and something like the Investigative Case Management solution is SaaS. Generally I agreed with the messaging here but there were a few things which we could quibble about, e.g. where does Captiva fit in. EMC are seeing customer demand for the cloud especially in xCP and customers are making moves to deploy xCP applications to the cloud in areas such as Justice, FS and Health. Similarly IIG want to move customers to the cloud.

xCP for the cloud will:

• evangelise xCP on VMWare;
• drive down TCO and increase agility;
• revolutionise the way applications are developed and deployed;
• evolve the ecosystem model;

He then announced that xCP is now VMWare ready.

He described how xCP in the cloud will drive down costs, Virtualisation can do this too but Cloud can further drive down costs.

The characteristics of a successful cloud solution, as defined by NIST, are:

• Rapid elasticity;
• Resource Pooling (multi-tenancy);
• Measured Service;
• On demand self service;
• Ubiquitous network access

He then talked about multi-tenancy and how that can be achieved. This was interesting as Randy and I had discussed this earlier in the week and I think this still needs a bit of refinement, my belief that the number of tenants does not drive whether a solution should be considered multi-tenant or not although it is one factor. Imagine a scenario with two organisations wanting to share an ECM repository but with different business processes yet the content subject to the same Policies for retention. Randy talked about the Dedicated Repository Model or the Shared Repository Model, my problem below would need some thinking about how to resolve (perhaps Federated RM is the way forward there?).

Another interesting statement was that EMC want to provide services which can be consumed elsewhere, so the EMC app may not be the primary application which users interact with but could provide an element of the overall business process. I am seeing this more and more and the introduction of CMIS will, I think, increase the number of scenarios where this is applicable.

Finally Randy showed a diagram and used it to explain the various models which xCP in the Cloud will be delivered. Unfortunately my notes do not do justice to the diagram so I will attempt to describe it instead:

• Traditional model where SI’s build an application based on xCP and deploy it to the Cloud which is then accessed by end users;
• A model where ISV’s develop apps built on xCP and deploy these to an App Store from where they are purchased and accessed by users;
• A model where xCP is deployed within the Cloud and the services are exposed and then consumed through custom applications which may or may not be deployed in another cloud.

As I say that doesn’t really do the session justice, I felt as though it was an interesting session and given that I have asked EMC before about Cloud it is something they need to get moving on and get moving quickly.