EMC Momentum 2009 – Keynote

Whitney introduced the keynote, reinforcing the theme of ‘Inspired by the past…Primed for the future’, before handing the reins to Mark Lewis.

Mark set the tone by reinforcing that the future is bright for EMC CM&A. He quoted an example of his personal experience of visiting a doctor and having to complete the same details multiple times. He then talked about Business Value, and the need and desire for EMC to drive Business Value. He then introduced the three pillars of the strategy for EMC CM&A:

– Value. Covered by Access and Process.

– Efficiency. Covered by Governance, Access and Process.

– Compliance. Covered by Governance and Access.

He also talked about a move from Application Centric to Information Centric, and a move from Static Placement to Dynamic Movement, see my earlier post on the Future of ECM to see my views on this.

Back to the earlier themes of Governance, Access and Process. Mark introduced these as the three main product groups in CM&A.


These are the products covering Archiving, EDRM and Search/eDiscovery.


The theme of this group is having it your way and includes the stages of Capture, Communication, Collaboration, Context and Cloud.


This is about building the custom solutions, interestingly Mark talked about Content Enabled Applications, note no Vertical in the title. This is where xCP fits in, Mark described it as the Case Process Platform. He claimed this is the first for the industry, I’m not sure this is true but it could be a major step forward for EMC.


Mark then handed over to John O’Melia who conducted an interview with the CIO of Eurobank, but the main chunk of the session was Mark’s message. Mark’s message was clear and the alignment of the products was clear. He showed a lot of belief in the future and especially in xCP, I left the session needing to find out more about how XCP was going to be executed.

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