Momentum 2010 – Keynote

Right so it has taken a couple of days to get this write up done, mainly due to the huge amount of time which I have spent at Momentum talking to customers, more on that in another post.

As I said in my post on the Partner Day I was really hoping that IIG would use the Keynote to make the change from Mark to Rick and to show a vision for the next 5 years and a plan to execute on that. So did the Keynote achieve this, in my view it missed the mark by some distance on those points. I’m not actually going to go into too much detail on the presentation as I got the feeling that it was Mark’s view on the IT primarily, and a vision for IIG secondly. Now I may be being too harsh here and Mark did say at the start that this was a 2 part session to a degree, with Rick and Jeetu’s in the pm session. I guess my problem is that IIG had the chance to set the tone right from the start, for Mark to do a short piece on his achievements and for the stage to be cleared for Rick to deliver the impact statements. Either the announcement was badly timed on the changes in position or somebody did not really consider the impact of not having Rick doing the majority of this session.

What made this worse is that prior to this session I had been to Rohit and Jeroen’s session on Architecture and had come out of that session with strong belief that IIG were making a major move to a new vision, the Keynote was a big letdown following that session.

In the keynote itself Mark introduced the 3 layer stack which I have mentioned previously. He reiterated the Mission was to “help customers get maximum leverage from information”. He also said EMC will be:

– cloud optimised;

– an Information Intelligence platform primarily composed of Case Management and Information Governance (note no note of ECM);

– a next generation UI framework;

Mark had 7 recommendations for IT people:

1. Reduce Opex;

2. Support User Choice;

3. Simplify Provisioning and User Experience;

4. Ensure Governance and Compliance;

5. Create and Leverage a 360 degree view on customers;

6. Force IT to move away from low value to more strategic services;

7. Look to IT for delivery of transformative business solutions.

We then had the usual invited guests, one customer and one analyst, before Whitney wrapped up.

As s disclaimer I must say I did not attend the afternoon keynote from Rick Devenuti and Jeetu Patel, so if the impact message was given there then my view on this is not complete. But actually I think that even if it had I feel this was a missed opportunity. Mark Lewis has no doubt put a lot of effort into EMC IIG and he deserved the recognition for his efforts, however in this Keynote that should have been the start and would have enabled Rick to really launch the new dawn of IIG. I wanted more on the vision and I wanted more on the plans to get there, the messages were too generic in my view and a number of them would have been applicable at many different software and hardware vendor presentations.

Its a real shame as I have found the conference since the keynote to be excellent and there is a real buzz about the new direction, unfortunately the buzz was not there as the main auditorium dispersed for lunch on the first day, it has grown in the time since then.

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4 thoughts on “Momentum 2010 – Keynote

  1. Lee, I agree that Mark didn’t give much prominence to ECM although every other EMC session I went to gave a much more balanced view. Not sure quite how to interpret this but I can’t help feeling that there is a fundamental disconnect between Mark and the rest of IIG.

    • Robin, completely agree. I will write up my summary of the event but I am really positive about what was discussed but frustrated at why it did not get the prominence in the keynote.

  2. Pingback: Momentum 2010 – Summary « Observing Content Management

  3. Pingback: Informed Consulting Blog » Keynotes at Momentum 2010

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